GM spins a new tale - Business Standard
The fledgling twenty year old India operation of GM has triggered a rethink at the company's Detroit headquarters. GM is rebuilding its line-up, keeping it young and developing customer care programmes to deepen relationships with car buyers in the country. "The Indian market is expected to grow to eight million units by 2025. We want to be part of this growth", GM Chief Executive Mary Barra said on her India visit last month when she announced closure of the Halol plant and capacity expansion at its... Market share eroded to 1. 37 per cent from 2 per cent last year Two recalls in three years. 1, 55,000 Chevrolet Spark, Beat and Enjoy vehicles in 2015 and 1, 14,000 Tavera sports utility vehicles in 2013 THE ROAD AHEAD Have a completely new line-up by 2020 Develop a customer care programme Be consistent and build credibility for its brands. GM has invested $1 billion in the country since 1996 and has earmarked another billion dollar investment by 2020 by when it plans to launch a completely new product portfolio. It also plans to phase out a few vehicles and produce 10 vehicles locally over the next five years, beginning with the SUV Trailblazer in October this year. Source: www.business-standard.com
